# Senior Housing Messaging Shifts as Boomers Embrace Tech and Optimism

> Baby Boomers may be entering retirement, but they aren’t slowing down—and seniors housing operators risk missing the mark if their marketing still leans on outdated stereotypes. At the recent NIC Conference, industry…

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- URL: https://aegisv2.epekdigital.com/resources/blog/senior-housing-messaging-shifts-as-boomers-embrace-tech-and-optimism
- Published: 2025-09-25

Baby Boomers may be entering retirement, but they aren’t slowing down—and seniors housing operators risk missing the mark if their marketing still leans on outdated stereotypes. At the recent NIC Conference, industry leaders urged operators to rethink how they reach this critical demographic, which is more connected, active, and forward-looking than many assume.

Consider this: about 70% of Baby Boomers own smartphones and spend nearly two and a half hours on their devices each day. Among those in their 50s, smartphone adoption climbs to 91%, with an average of seven connected devices in their homes. More than a third use voice assistants like Alexa. They are not only online—91% in total—but actively engaged, with more than half on Facebook daily. TikTok use among Boomers has jumped from 2.9% in 2020 to 13.8% today, and 13% are even experimenting with ChatGPT.